Samina Ali Asghar

Skills

Key Skills

Marketing & Digital Campaigns: Meta Ads, Google Ads, SEO Optimization, Social Media Management

Content Strategy: Handling university pages, campaigns, and academic branding

Teaching & Research Associate: Curriculum design, lecture delivery, and research guidance

Project Management: MS Project, Primavera P6

Data Analytics & Visualization: Power BI, Python

Academic Content & Course Development

Strong Written & Verbal Communication

About

A passionate and dynamic professional with a strong background in marketing, teaching, project management, and research, seeking to contribute as a Junior Lecturer in Marketing. I bring extensive expertise in digital marketing strategies, including Meta Ads management, SEO optimization, and social media campaigns, successfully handling university pages and marketing campaigns to enhance student engagement and visibility.

Alongside my marketing expertise, I have a proven record of academic contributions, including developing MS-level course outlines, preparing lecture materials, and supporting research-based projects. I also possess solid experience in project management tools like Microsoft Project and Primavera P6, as well as data analytics and visualization using Power BI and Python.

My diverse experience, ranging from managing marketing campaigns to content development, academic teaching, and research assistance, enables me to bring a balanced perspective to classroom learning. I am committed to fostering a practical and industry-driven learning environment for students while supporting the university’s mission of academic excellence and innovation.



Achievements

Successfully managed Meta Ads and SEO campaigns for university pages, increasing student inquiries and online engagement.

Designed and executed targeted digital marketing strategies that boosted ad reach and conversions for academic campaigns.

Developed MS-level course outlines and lecture materials for subjects like Data Visualization and Balanced Scorecard & Performance Management.

Performed remote copywriting for The Women Journal, enhancing research-driven and audience-focused content creation.

Delivered practical demonstrations on data analytics and Power BI dashboards as part of a project management course.

Effectively managed hospitality projects for over 5 years, strengthening leadership and operational skills.