Simge Ece Demir

Skills

Academic Writing & Research
Qualitative Content Analysis
Theoretical Framework Design
Strategic Communication
Digital Branding & Consumer Behavior
Data Interpretation & Report Writing
Basic knowledge of Python and CSS
Social Media Analysis
Public Speaking & Presentation
Microsoft Office (Word, PowerPoint, Excel

About

I am a research-driven and motivated master's student with a strong academic foundation in business and marketing. I hold a Bachelor's degree in Business Administration and completed my first Master's degree in Management Information Systems. Currently, I am finalizing my second Master's program in Marketing Communication and Public Relations at Izmir University of Economics, having recently completed my thesis defense.

My academic interests focus on consumer behavior, branding, and the impact of social media in the digital age. My current thesis explores the transformation of personal branding in digital environments. During my studies, I took introductory courses in programming languages such as Python and CSS, which enriched my analytical thinking, although I have not yet applied them in practical research settings.

I am highly enthusiastic about pursuing academic opportunities — especially in PhD programs or research assistant positions — where I can contribute to the field through research on brand strategies, digital identity, and consumer insights.