Consumer Research Manager

Job Description

Consumer Research Manager

CGA team - on-premise measurement - Location Stockport

Who are we ?

We’re CGA, and we’re a part of the NielsenIQ family – we undertake research and develop insight all over the world, just like the wider NIQ organisation, with one key difference, we only focus our work on eating and drinking out! Take a look for yourself: CGA Home - CGA 

Love eating and drinking out? Have experience in the market research sector? Interested in developing your skills, working with some of the biggest brands all over the world and even travelling? If the answer to any of those is yes, we’d love to speak to you. 

What does the consumer research team at CGA do? 

Our team are a critical function to manage and analyse research projects within the hospitality sector – we’re a growing and supportive team who all share a mission to help some of the world’s biggest brands to better understand how consumers interact with their products and how they behave when out at a bar or restaurant, working within approximately 40 markets (and growing!). A Consumer Research Manager in our team will be responsible for leading qualitative and quantitative consumer research projects in this dynamic sector, designing research solutions, analysing results and presenting recommendations to internal stakeholders and client businesses. 

Responsibilities

• Conduct and manage research projects from start to finish, ensuring quality and timely delivery 
• Design and lead qualitative and quantitative research methodologies 
• Mentor junior team members in scripting surveys and conducting data analysis 
• Create informative presentations that convey key research findings 
• Build and maintain strong relationships across business units and with clients to support in business development efforts 
• Work closely with internal and external stakeholders to update on projects and support with business development efforts 
• Support the development of junior members of the team and inspire growth of both individuals and the wider team 
• Design, develop and deliver global insights into the ever-changing eating and drinking out sector 

Requirements

• A confident researcher, with over 2-3 years of experience 
• Strong analytical, communication, and project management skills 
• Proficiency and confidence with various research methodologies 
• Passion for the food and beverage industry 
• Passion for finding the real story behind our data and see the value for our clients 
• Eye for detail and an ability to manage your own project load to high standards 
• Creative, self-motivated, organised and curious  
• Exceptional communication skills, with positive energy to bring the best out of yourself and those around you 
• Bachelor's degree (2:2 or above) 
• Line management experience preferred but not essential  

We Offer

Career Development 

• A truly exciting subject area to immerse yourself into 
• Progression opportunities, a chance to put your career into your own hands! 
• Opportunity to travel and work with the worlds biggest brands 

Flexibility  

• Flexible working environment with a collaborative team of likeminded individuals 
• Volunteer time off 
• Summer hours, the chance to spend Friday afternoons enjoying the British (lack of) sunshine during July & August  
• Holiday Entitlement (plus additional purchase options) 

Training 

• LinkedIn learning & full team training opportunities prioritised  
• Employee-assistance-program (EAP) 

The usual stuff 

• Generous Pension Scheme 
• Private Medical Insurance 
• Life Assurance 
• Gym Membership Discounts 
• Cycling Solutions Scheme 
• Refer a Friend Scheme 

#LI-HL1

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion