Snabbfakta
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- Swansea
Ansök senast: 2024-06-24
Product/ Consumer Research Assistant
The Recruitment Co are recruiting for an experienced Product/Consumer Research Assistant to join our clients expanding team. A world-leading manufacturer of high-quality technical products.
Contract: Permanent
Salary: £35,000pa
Shifts: Full time
The Role: This is a new role within our clients expanding clinical department. Candidates most suitable for this role will be T-Shaped individuals who are exceptionally skilled in at least one competence, yet capable of applying knowledge outside of one's own area of expertise. Solid experience in the field of Product Development is desirable.
Your key mission will be to identify consumer needs and tension areas and to translate, verify and validate these insights through clinical and application research. You will coordinate information from various departments, and work in collaboration with the clinical team to design highly specialised, consumer-centric investigations. Using a range of research techniques and methods, you will aid the design of future studies linking in 'habits and needs', plus 'usage and attitudes' of consumers around the world to inform product development. You will be responsible for running end-to-end consumer research to drive product development/enhancements. You will gather materials to launch surveys, work with Excel data and write reports. You will also utilise historical research results and plan new research projects in this segment.
Key Objectives/KPI's:-
- Collect and analyse customer data from various sources to identify trends, patterns, and correlations.
- Develop and maintain customer segmentation models to better understand customer behaviour, preferences, and needs.
- Conduct in-depth analysis of customer journeys, interactions, touchpoints to identify pain points and areas for improvement.
- Collaborate with cross-functional teams, including marketing, product development, customer service (quality), to gather requirements and define KPIs for customer insights.
- Design and execute surveys, focus groups and other research methodologies to gather qualitative feedback and insights from customers.
- Utilise statistical techniques to forecast customer behaviour and outcomes.
- Prepare reports, dashboards, and visualisations to communicate insights and recommendations.
- Support the creation and substantiation plans for strong marketing claims.
- Safe-guard consumer satisfaction throughout the life cycle of the solution before product launch
- Apply relevant tools fitting the project, to verify and validate consumer needs.
Experience:
- An academic degree in consumer orientated education, such as User-System Interaction, Design for Interaction, Human Computer Interaction (HCI), Industrial Design, Social Psychology or other equivalent qualification
- Experience working in user research, consumer science, industrial design, psychology in the domain of product or service development.
- Working experience with UX/UI design
- Broad understanding of key consumer research methodologies
- Sound understanding of statistics.
- Experience in marketing/product development.
- An in-depth understanding of consumer insight generation and proposition development processes.
- Experience in consumer analysis and proposition writing.
- Proven track record of creating strong communication briefs/plans.
If you have the required skills and experience required for this role then please submit your CV for immediate response.
CPSwansea
The Recruitment Co. is an equal opportunities employer and we're committed to diversity and inclusion in the workplace.
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