Customer Research Manager
Publicerad 2024-04-17
Overview
This position focuses on leading agile customer research initiatives, managing focus groups, and building a dynamic customer community to gather in-depth feedback. The role involves developing incentive-based feedback strategies and collaborating with marketing to integrate feedback listening strategies into membership loyalty programs.
Responsibilities
Passionate about customers. Lead agile customer research initiatives to gather actionable insights. Facilitate focus groups and manage a customer community for in-depth feedback. Own and evolve survey listening points. Ownership of survey design and alignment with brand. Develop and implement incentive-based feedback strategies. Collaborate with the wider marketing department to integrate customer feedback into loyalty programs. Collaborate with the wider marketing team on brand strategy and market positioning exercises.
Skills & Experience
Key Characteristics
· Passionate about leveraging technology to enhance customer understanding and continuously seeking innovative ways to improve the "Pulse" platform.
· Empathetic in interpreting customer feedback, understanding the underlying customer needs and emotions driving the feedback.
· Committed to maintaining the highest data integrity standards and delivering meaningful insights that drive customer satisfaction.
· Curious about emerging trends in VOC platforms and feedback mechanisms, always looking for ways to enhance the platform's capabilities.
· Attentive to the nuances in customer feedback, ensuring that the platform captures the depth and breadth of customer sentiments.
· Connected with internal stakeholders and external partners like Medallia, building strong relationships to foster a collaborative environment focused on customer centricity.
· Courageous in advocating for platform enhancements and changes based on customer insights, challenging the status quo to better meet customer needs.
Experience and Skills
Educated to degree level or equivalent, ideally in a Marketing, Market Research, or Psychology-related field; Master’s preferred. Extensive experience in customer research with a strong grasp of agile methodologies. Proven ability to manage and engage online communities. Strong analytical skills and the ability to present insights compellingly. Collaborative team player with experience working across functions. Excellent collaborative skills.
Benefits
Be Rewarded:
Earn Extra Rewards: Unlock bonuses and incentives to enhance your income. Secure Your Future: Build a nest egg with monthly pension contribution, helping you prepare for the future. Family Support: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family. Refer and Earn: Cash-in on our 'Refer a Friend' programme – we're always looking for exceptional individuals like you! Peace of Mind: Benefit from a death in service benefit, though we hope you'll never need it. Save Smart: Enjoy discounts and cashback offers from a diverse range of high-street and online retailers, saving on everyday essentials and indulgences. Get Recognised:
Celebrate Longevity: Join our long-service recognition programme, honouring the dedication of our loyal team members throughout their careers. Peer and Manager Acknowledgment: Recognise and be recognised for your achievements, earning points redeemable with over 700 global retailers. Life's Milestones: Receive a gift to celebrate the birth of a baby, adoptions, and weddings, along with an extra day off for your wedding day. Feel Valued:
Always Accessible Healthcare: Benefit from a 24/7 virtual GP service for you and your family, ensuring prompt health answers that fit your schedule. Prioritise Mental Wellbeing: Utilise an independent service to identify and receive mental health support, including face-to-face counselling and self-help resources. Financial Wellbeing: Optimise your budget with our financial wellbeing package, offering real-time earnings tracking and early access to earned pay to help support you with unexpected bills. Savings Made Easy: Set up salary-based savings and earn a 5% boost through our savings scheme. Personalised Financial Guidance: Access one-on-one support from an independent Financial Coach. Comprehensive Assistance: Confidentially address life challenges through our Employee Assistance Programme, covering childcare, family matters, relationships, addiction, legal issues, financial concerns and more. Holistic Wellbeing Tools: Explore a wide range of resources for physical, mental, nutritional, and financial wellbeing through our Wellbeing App. Eye Care Benefits: Enjoy complimentary eye tests and contributions towards single lens prescriptions for VDU users.
